SEO post-AI Overviews: what metrics are you actually optimising for?
Impressions without clicks, zero-click searches, and AI summaries absorbing demand. What does success in organic search look like on your dashboard today?
6 replies
The metric that moved most wasn't the one we were watching. We only noticed in the quarterly retrospective.
Who owns the decision vs. who owns the outcome is the execution detail that matters most in our context.
The hard part is governance: speed without guardrails becomes compounding debt within a quarter.
The version that ships is always different from the version you planned — the question is whether the delta was intentional.
The failure mode I keep seeing: solving the symptoms quickly and never addressing the root.
This matches what we saw. The part that surprised us was how long it took for the team to trust the new approach.
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