Product-led growth: when does the self-serve motion stall?
The PLG playbook is clear early on. Where does it break — activation, expansion, or the enterprise conversion that sales needs but the product wasn't built for?
3 replies
The cultural piece is underrated. Technical solutions are fast; getting a team to consistently use them takes much longer.
The pattern I keep seeing: the signal is visible in the data much earlier than anyone acts on it.
The hard part is governance: speed without guardrails becomes compounding debt within a quarter.
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