Webflow vs. Framer for marketing sites: which are you betting on in 2026?
The gap is narrowing but the builders still serve different workflows. What made you commit to one, and what would it take to switch?
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Incentives drive behaviour more reliably than philosophy in my experience. What gets rewarded gets repeated.
The hard part is governance: speed without guardrails becomes compounding debt within a quarter.
We hit exactly this. The fix wasn't technical in the end — it was agreeing on a definition of done that the team had been quietly skipping.
Who owns the decision vs. who owns the outcome is the execution detail that matters most in our context.
The pattern I keep seeing: the signal is visible in the data much earlier than anyone acts on it.
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